
Our Mission
Why Goats?
Founder Deborah Blum has loved goats since she was a kid. "Goats are really special beings," she says. "They’re friendly, curious, and full of personality—kind of like dogs with hooves!" Goats are highly social, intelligent, and even adventurous—some even hike, surf, and love belly rubs. But despite their charm, goats are among the most exploited farm animals in the world. Many people don’t realize that goats, like cows, are raised for dairy and meat production. In the dairy industry, male goats are considered useless because they can’t produce milk. Without intervention, many are killed shortly after birth.
Every year, Goatlandia rescues a large number of baby goats from dairy farms, giving them the chance to grow up in a safe, loving environment instead. We also provide sanctuary to abused, abandoned, and special-needs animals who have nowhere else to go. Beyond the dairy and meat industries, goats also suffer in the fabric trade. Cashmere and Angora goats are often shorn in the freezing winter months, leaving them vulnerable to extreme cold. Many die from exposure, while others are discarded because their coats don’t meet industry standards. At Goatlandia, we believe all animals deserve to live happy, cruelty-free lives. By rescuing and advocating for goats and other farm animals, we’re creating a space where people can learn, connect, and be part of a more compassionate future.
Our Core Pillars
Our mission is to help animals, people, and the planet—with a whole lot of heart (and fun) along the way.
Through rescue, education, and plant-based advocacy, we believe kindness can transform lives. Together, we’re building a future where animals are respected, people feel empowered, and compassion leads the way. Our work is rooted in four core pillars:
Rescue farm animals who are in desperate need and provide them a safe, loving home through sanctuary or adoption.
Rescue
Educate people about the benefits of plant-based eating and living a compassionate eco-friendly lifestyle.
Educate
Empower people with information about the extensive environmental impact of animal agriculture on our climate and planet.
Empower
Inspire love and compassion for all animals by providing opportunities for people to meet and interact with our rescued farm animals.
Inspire
LOVE lives here, and all are welcome.
At Goatlandia, our circle of compassion extends to not only people, but animals too. Everyone is welcome here, and we are a safe place for all. We believe in celebrating our differences, sharing our unique stories with others, and giving everyone the space to be their truest selves. We are committed to leading with kindness and care in all of our actions.
Be the “human” in “humane” 🧡

THE GOATLANDIA CREW